Marketing Concepts Review

Delta Motorworks markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here? 

• Geographic segmentation
• Benefit segmentation
• Occasion segmentation
• Demographic segmentation

"Many companies today are localizing their products, advertising, promotion, and sales efforts to fit the needs of individual regions, cities, and neighborhoods." This is an example of ________.

• Geographic segmentation
• Product diversification
• Branding
• Psychographic segmentation

________ involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes. 

• Mass customization
• Market targeting
• Market segmentation
• Differentiation

Mass marketing involves identifying market segments, selecting one or more of them, and developing products and marketing programs tailored to each.

• True
• False

Why is customer satisfaction important to a business?

• customers will become repeat buyers
• customers will be happy
• customers are stakeholders
• customers are never satisfied

The place a product, brand, or group of products occupies in consumers' minds relative to competing offerings

• Marketing
• Market Segment
• Target Market
• Position

one segment of a market

• positioning
• niche
• target market
• satisficers

Product, price, place, and promotion make up the _____________________.

• Marketing Concept
• Marketing Mix
• Marketing Oriented
• Marketing Behavior

Which of the following best describes a target market?

• Close competitors of a business
• The people who buy a business's products
• Groups that do not buy a business's products
• The individuals at whom a business's marketing strategies are aimed

How potential customers will be told about a company's products, including the message, media selected, special offers and the timing of campaigns.

• company advertisement
• Product
• Placement of product
• Promotion