tourism marketing

. For a company, it is important not only to build systems, but ensure that the systems comply to the customers and give excellent experience to customers.

• true

• false

interactive marketing is the most common type of marketing which we, as customers, encounter in the market.

• true

• false

Marketing from the company to the employees

• interactive marketing

• internal marketing

• external marketing

Marketing between the customers and the employees

• external marketing

• interactive marketing

• internal marketing

Marketing from the company to the customers

• external marketing

• internal marketing

• interactive marketing

The company to customer interaction is also known as the “moment of truth” or “critical incidents”

• true

• false

Strategic service management (SSM) is a business strategy that aims to optimize the post-sales service that a company provides, by synchronizing service parts and resources forecasting, service partners, workforce technicians, and service pricing

• true

• false

To satisfy employees and keep them satisfied, the same amount of attention must be devoted to them as is devoted to customers

• true

• false

A customer is loyal if he/she goes to the same company for a subsequent purchase, irrespective of whether or not the product or service is provided cheaper by a competitor.

• true

• false

The

most important relationship in the service triangle – company to Customers

• true

• false