PRODUCT MANAGEMENT

Branding is

• the use of a name, design, symbol, or a combination of those elements that an organization uses to help differentiate its products from the competition

• is a device that legally identifies ownership of a registered brand or trade name

• The process of working toward maximizing recognition of a particular brand

• Consumer preference for a particular brand as compared to competitor products or services

a. Branding mechanisms include all of the following EXCEPT:

• Brand mark

• The Fair Trade Act

• Trademark

• Logo

Shelly will only buy Starbucks coffee is an example of

• brand position
• brand loyalty
• brand identity
• visual symbol

Determine which of the following is a true statement:

• The more common the brand name, the better it is.
• A good brand name creates an appealing image.
• Long brand names are more graphically pleasing.
• Brand names belonging to other firms are available free.

Select the 2 advantages of branding

• A business can save money on marketing once the product becomes a household name.

• It means businesses don't have to make new items.

• The business can change its name if it wants to.

• Higher prices can be charged when consumers become loyal to the brand.

A brand provides...

• Oportunity

• Identity

• Confussion

• Style

A logo is an important part of branding

• True

• False

This tagline is for?

• Adidas

• Reebok

• Nike

• Puma

Which of the following is NOT an element of 'brand identity'?

• Logo

• Corporate Colour Scheme

• Signage

• Delivery Options

Packaging helps move the product.

• True

• False