Market Research and the entrepreneur
Authored by Sabrena Fenna
Business
11th - 12th Grade
CCSS covered
Used 4+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The first step of the Marketing Research Process is
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
This is information that is useful and has already been collected for another purpose.
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
This is information that is collected for the first time to solve the problem being studied or for use in achieving the goal of the project.
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
This is the gathering and interpreting of information about a market, about a product or service to be offered to that market, and about the customers for that product or service.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
This is a planned set of questions to which individuals or groups of people respond.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
This primary data collection method collects information by recording the actions of customers without interacting with or communicating with them
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
This is a small number of people who are brought together to discuss elements of a specific issue or problem.
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