Market Research and the entrepreneur

The first step of the Marketing Research Process is

• Gathering primary data.     
• Defining the problem.

This is information that is useful and has already been collected for another purpose.

• Primary Data
• Secondary Data

This is information that is collected for the first time to solve the problem being studied or for use in achieving the goal of the project.

• Primary Data
• Secondary Data

This is the gathering and interpreting of information about a market, about a product or service to be offered to that market, and about the customers for that product or service.

• Market Research     
• Industrial Management

This is a planned set of questions to which individuals or groups of people respond. 

• Survey
• Invoice 

This primary data collection method collects information by recording the actions of customers without interacting with or communicating with them

• Focus Group
• Observation
• Survey
• Test Market

This is a small number of people who are brought together to discuss elements of a specific issue or problem.

• Focus Group
• Observation
• Survey
• Test Market

Which of the following is a source of primary market research: 

• Focus groups 
• US Census Bureau 

One of the advantages of reviewing secondary data it can be done quickly and easily. 

• True
• False 

What is the better definition of secondary research?

• Stealing someone else's information
• Using information that already exists
• Collecting new information
• Finding old research