Checkology Info Zones and Branded Content Review

Why does it matter whether a piece of information has been verified (checked for accuracy) by an expert?

• So you will get a good grade

• So you know the information is credible

• because experts are helpful

Match the InfoZone for

SELL

• Advertising

• News

• Opinion

Match the InfoZone for

INFORM

• Opinion

• Entertainment

• News

Match the InfoZone for

PERSUADE

• Advertising

• Opinion

• News

Match the InfoZone for

DOCUMENT

• Entertainment

• Raw information

• Propoganda

Match the InfoZone for

PROVOKE

• Entertainment

• Propoganda

• Raw Information

Match the InfoZone for

ENTERTAIN

• Advertising

• News

• Entertainment

Credible

• affordable

• Something you can trust and believe

• to read carefully

Hoax Ad

• is probably credible

• Blends in - difficult to tell

  it is actually an advertisement

• the least transparent - tries to trick you

Branded content

• something you can trust and believe

• easy to spot, you can tell the primary purpose is to sell

• blends in - difficult to tell

  it is actually an advertisement