SEM Unit 9 Quiz Review

Famous athletes and celebrities have the potential to influence

• teens

• children

• individuals

• society

Televised sporting events are so influential because

• they feature famous athletes

• they garner such a large audience

• they tap into a primal instinct

• they affect political campaigns

Becoming identified with a group of people who cheer for the same sports team is likely to increase all of the following EXCEPT

• self-esteem

• joy

• social status

• feelings of unity

Tim Tebow says he plays professional football for

• fame

• fortune

• the opportunity to reach people about the gospel

• to effect political reform

What type of power do celebrity athletes and entertainers wield on society?

• legitimate power

• referent power

• reward power

• coercive power

Celebrities are becoming increasingly involved in politics by doing all of the following EXCEPT

• making donations

• holding fundraisers

• inviting politicians to star alongside them in films

• running for office themselves

Which of the following attributes have become more important for politicians to have, thanks to media outlets such as TV and the Internet?

• rhetorical skills

• appearance

• intellect

• diplomacy

What is the best way to become a savvy consumer despite the influx of psychological marketing on the part of sports and entertainment industry?

• find out whether celebrities actually use the products they endorse

• only buy products endorsed by celebrities who are good role models

• do your own research and listen to the real experts

• never buy products endorsed by politicians

In order to better understand how their target market thinks, sports and entertainment marketers do which of the following?

• study psychographics

• perform market segmentation

• study geographics

• practice product promotion

Marketers attempt to change how consumers think.

• true

• false