Quiz on Consumer Behaviour

------------- is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use.

• Consumer interest

• Consumer attitude

• Consumer behavior

• Consumer perception

The Foremost stage of the consumer buying decision-making process as Proposed by John Dewey

• Need Recognition

• Information Search

• Evaluating Alternatives

• Purchase Decision

Consumer behaviour includes ______.

• a field of study that focuses on consumer activities

• search for information and actual purchase

• an understanding of consumer thoughts, feelings and actions

• All of these

Buying behavior process includes, 1. Need recognition, 2. _____________ , 3. evaluation of alternatives, 4. purchase decision and 5. Post-purchase behavior

• Cognitive Dissonance

• information search

• enjoying the product

• all the above

Reference group is one

• To whom we look for comparison

• which influences the purchase behaviour of Consumer

• Which could include family, friends, peers etc.

• All of above

What does this impact depict in terms of COnsumer Behaviour?

• Boss Influence

• Reference Group Influence

• Self Image Influence

• None of above

Any individual who purchases goods and services from the market for his/her end-use is called a..................

• Customer

• Purchaser

• Consumer

• All these

________________ is one of the most basic influences on an individual’s needs, wants, and behaviour.

• Brand

• Culture

• Product

• Price

The only thing marketers need to know is what consumers will buy and at what price.

• True

• False

Which of the following will result in a decrease in a consumer's purchasing power?

• A. A decrease in the consumer's income

• B. An increase in the price of the good on the vertical axis

• C. An increase in the price of the good on the horizontal axis

• D. all of the above