Branding/Market Research Review

A survey is an example of what type of market research?

• Secondary

• Primary

• Sampling

• Random Order

How many steps are there in the Market Research process?

• 1

• 3

• 5

• 6

True or False: Consumer relate to brands and generally can recognize brands instantly.

• True

• False

_______ is a symbol used to identify a brand name that can not be spoken.

Mr. Peanut is an example of a _______. ________.

True or False: A brand is built around values.

• False

• True

____________ research involves finding out new first-hand information.

Which of the following is an example(s) of secondary data (can be more than one)?

• Surveys

• Trade Journals

• Sales/Customers Records

• Company's own tax report.

___________ research involves finding out opinions, attitudes and feelings.

True or False: Sampling is a type of market research.

• False

• True