DIT Semester Exam Ch. 1-2 Review

Which of the following terms describes your potential audience on social media?

• distribution

• exposure

• reach

• impression

As the newly hired Social Media Strategist, the owner of the company comes to you and expresses concerns over the quality of content that will be generated by social media about your company's brand. Which of the following is correct?

• The owner does not have to be concerned because all social media sites put publishing controls in place to increase the quality of the brand's content.

• The owner does not have to be concerned because you will simply deactivate the "edit" button so that no one can modify any of the content related to your company's brand.

• The owner does not have to be concerned because only influencers can change the way your content is viewed on the Internet when they share or repost your content.

• The owner has a right to be concerned because in social media the content is generated and edited by multiple people and there can be a wide range of quality.

Which one of the following is a standard model for exchanging data on the Web?

• Ajax

• OWL

• XML

• RDF

Your company is building a new Website and asks you, the Social Media Strategist, why it is important that they use Ajax for their programming methodology. How would you reply?

• Because Ajax contains the programming to handle Web forms and input from users by translating the "post" and "get" commands on the server side of the form.

• Because with Ajax, whatever a user types is automatically scanned for blacklisted words and prevents posts with these words from being displayed on your site.

• Because with Ajax, the interaction between a user's actions and the server are synchronous – meaning they work together, at the same time.

• Because with Ajax, the interaction between a user's actions and the server are asynchronous and this will dramatically speed up the interactions on the site.

Your employer would like to know why sending frequent e-mails to list of e-mail address obtained by a third party is not the biggest part of your social media strategy. You explain:

• E-mail is less personal and works better for a more targeted audience.

• You are afraid that members would share e-mail content onto social media channels.

• E-mail only allows us to send out "short" messages that do not exceed 160 characters.

• E-mail is a time delayed form of communication and we want our customers to act immediately.

While interviewing for a position as a Social Media Strategist, the interviewer asks you what the most important reason for a business to use social media is. Which would be the best answer?

• To build a relationship with its customers.

• To display content about your products.

• To distribute coupons to potential customers.

• To identify potential customers and contact them.

As a Social Media Strategist you are dismayed that there is little or no conversation around your postings. When your coworker asks why this is upsetting you respond:

• No one is following my tweets and therefore they cannot see my messages.

• It means the content is either not interesting or relevant to the consumers.

• It means the website is not working correctly and everything I did was for nothing.

• It means that no one "friended" me on any of the social media sites.

Which term is the practice of categorizing content by online users?

• aggregation

• Ajax

• tagging

• podcasting

As a Social Media Strategist you plan to include virtual worlds in your marketing strategy. One way you may accomplish this is to:

• Create virtual presence to increase brand awareness.

• Hold company meetings in real time with less cost.

• Create games and apps to sell to your customers.

• Create avatars to spy on your competitors

Which type of social media publishing only allows users to send brief messages?

• media sharing

• microblogging

• wiki

• bookmarking