Marketing Research Methods

This involves the process and methods used to gather information, analyze it, and report findings related to marketing goods and services

• Survey Creation
• Marketing Research
• Advertising Selection
• Marketing Discovery

This is simply a collection of related information about a specific topic.

• database
• data group
• data key
• databomb

This type of data coming from research answers questions such as "how many?" and " how much?".

• Research Data
• Quantitative Data
• Number Data
• Qualitative Data

This type of data from research answers questions such as "how" and "why".

• Research data
• Quantitative data
• Number data
• Qualitative data

A business may conduct this type of marketing research may be considered when making changes to a current product design.

• Market
• Product
• Advertising/Media
• Attitude/Opinion

___________ is data originated by the researcher for the specific purpose of addressing the research problem

• Primary data

• Secondary data

• Experimental data

• Virtual data

Which of the following is NOT a disadvantages of secondary data?

• The objectives, nature and methods used to collect the secondary may not be appropriate to the present situation.

• Secondary data may be lacking of accuracy

• Secondary data collection may be expensive and time consuming

• Secondary data may not be completely current or dependable

____________ is an interview conducted by a trained moderator among a small group of respondents in an unstructured and natural manner

• An experiment

• a focus group

• A quantitative survey

• A depth interview

The process of manipulating one or more independent variables and measuring their effect on one or more dependent variables while controlling extraneous variables is called a(n) _____________

• experiment

• test unit

• hypothesis

• manipulation measurement

Which of the following is the first step in the questionnaire design process?

• specify the information needed

• specify the type of interviewing method

• determine the content of individual questions

• decide on the question structure