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Marketing Research Methods

Authored by Rob Ambrosino

Business

9th - 12th Grade

Used 2+ times

Marketing Research Methods
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11 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This involves the process and methods used to gather information, analyze it, and report findings related to marketing goods and services

Survey Creation
Marketing Research
Advertising Selection
Marketing Discovery

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This is simply a collection of related information about a specific topic.

database
data group
data key
databomb

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This type of data coming from research answers questions such as "how many?" and " how much?".

Research Data
Quantitative Data
Number Data
Qualitative Data

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This type of data from research answers questions such as "how" and "why".

Research data
Quantitative data
Number data
Qualitative data

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A business may conduct this type of marketing research may be considered when making changes to a current product design.

Market
Product
Advertising/Media
Attitude/Opinion

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

___________ is data originated by the researcher for the specific purpose of addressing the research problem

Primary data

Secondary data

Experimental data

Virtual data

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a disadvantages of secondary data?

The objectives, nature and methods used to collect the secondary may not be appropriate to the present situation.

Secondary data may be lacking of accuracy

Secondary data collection may be expensive and time consuming

Secondary data may not be completely current or dependable

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