A Sponsorship is:

• Advertising a person to enhance his/her image

• The promotion of a company in association with a property

• When only a team and company make a promotion deal

• Paying a lot of money to have a company run marketing campaign

Which of the following is NOT an example of sponsorship:

• Cereal Box (Athletes on Wheaties Boxes)

• Corporate boxes in stadiums

• Stadium naming rights

• All of these are examples

Which of the following is NOT a benefit of a company being a sponsor?

• An increase in expenses

• An increase in sales and profits

• An opportunity to introduce a new product or service to a large audience

• To be identified with an event in which a target market is interested in

Which of the following is NOT a negative aspects of sponsorships?

• Goodwill

• Lack of control

• Clutter

• High costs

To create an effective endorsement, a company should:

• Run their ads on channels that their target market doesn’t watch

• Find a celebrity that is popular with the people who buy the product

• Create advertising clutter

• Decrease their budget

Which of the following choices can help keep ticket prices down for fans?

• A team paying millions of dollars for a mediocre athlete

• Having a company sponsor the team

• Having an athlete endorse products such as Gatorade or Nike

• Ticket sales on Stub Hub

Citibank paying $20 million/year to have the right to have a stadium named Citifield is an example of a:

• Sponsorship

• Endorsement

• Product Mix

• Point of Difference

Which of the following make up the 4 P’s of marketing?

• People, Place, Property, Promotion

• Product, Price, Place, Promotion

• Price, Premium, Property, Products

• Promotion, Packaging, Premium, People

Sponsorship is different from endorsement in that:

• The sponsoring company is not lending a name or image to a sports product which it is endorsing, they are paying to have their name displayed

• Sponsorships are paid in cash, endorsements are not

• Endorsements are when a company pays to have their company name put on a bill board or sign

• They are the same

When Nike paid small sums of money for advertising using the World Cup (purchasing billboards, making commercials with players who would be playing in the World Cup, and creating a Nike World Cup Soccer ball) even though Adidas paid millions to sponsor the event is an example of:

• Guerilla Marketing

• Extreme Advertising

• Ambush Marketing

• Designer Marketing