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Advertising 4.1

Authored by khyati vora

Social Studies

University

Used 2+ times

Advertising 4.1
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10 questions

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1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Under advertising - communication process 'Who' refers to

Audience

Consumers

Advertisers

Media

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

In advertising- communication 'says what' refers to

advertiser

advertisement

media

consumers

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

'To whom' in communicating advertising refers to

advertiser

consumers

media

audience

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

In advertising, advertiser is the ______.

media

receiver

decoder

sender

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

AIDA stands for

Attention, Interest, Device, Action

Action, Interest, Desire, Attention

Attention, Interest, Desire, Action

Advertising, Interest, Desire, Action

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

The AIDA formula was popularized by _______ in his book.

Peter Drucker

Elton Mayo

A. K. Strong

E. K. Strong

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

_______ is the process of creating perception in the mind of the consumers.

Product

Demand

Desire

Brand Image

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