Advertising 4.1

Under advertising - communication process 'Who' refers to

• Audience

• Consumers

• Advertisers

• Media

In advertising- communication 'says what' refers to

• advertiser

• advertisement

• media

• consumers

'To whom' in communicating advertising refers to

• advertiser

• consumers

• media

• audience

In advertising, advertiser is the ______.

• media

• receiver

• decoder

• sender

AIDA stands for

• Attention, Interest, Device, Action

• Action, Interest, Desire, Attention

• Attention, Interest, Desire, Action

• Advertising, Interest, Desire, Action

The AIDA formula was popularized by _______ in his book.

• Peter Drucker

• Elton Mayo

• A. K. Strong

• E. K. Strong

_______ is the process of creating perception in the mind of the consumers.

• Product

• Demand

• Desire

• Brand Image

______ is the incremental value of a business above the value of its physical assets due to the market position achieved by its brand.

• Brand Loyalty

• Brand Equity

• Brand Image

• Brand Association

Brand _____ is anything linked to a brand.

• image

• equity

• association

• personification

Brand ______ takes place when certain negative event center on one particular brand or a set of brands.

• image

• shortfall

• crisis

• limitation