
Advertising 4.1
Quiz
•
Social Studies
•
University
•
Medium
khyati vora
Used 2+ times
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Under advertising - communication process 'Who' refers to
Audience
Consumers
Advertisers
Media
2.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
In advertising- communication 'says what' refers to
advertiser
advertisement
media
consumers
3.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
'To whom' in communicating advertising refers to
advertiser
consumers
media
audience
4.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
In advertising, advertiser is the ______.
media
receiver
decoder
sender
5.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
AIDA stands for
Attention, Interest, Device, Action
Action, Interest, Desire, Attention
Attention, Interest, Desire, Action
Advertising, Interest, Desire, Action
6.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
The AIDA formula was popularized by _______ in his book.
Peter Drucker
Elton Mayo
A. K. Strong
E. K. Strong
7.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
_______ is the process of creating perception in the mind of the consumers.
Product
Demand
Desire
Brand Image
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