How does a free sample work?

• It encourages people to buy again at a later date.

• It enters customers into a prize draw.

• It rewards regular customers for their loyalty.

• Customers get to try something before buying it.

What is the highest online spending day of the year in the U.S.?

• Black Friday

• Cyber Monday

• Christmas Eve

• Thanksgiving Day

What is Cyber Monday?

• The Monday following Thanksgiving, promoted by online retailers as a day for exceptional bargains.

• The Monday before Thanksgiving, promoted by online retailers as a day for exceptional bargains.

• The Monday following Thanksgiving, promoted by retailers as a day for exceptional bargains - In store only!

• The Monday before Thanksgiving when all of the turkeys hide.

On Cyber Monday, people go shopping ....

• at Target

• at King Kullen

• online

• at Stop n Shop

Black Friday and Cyber Monday are NOT _______ day events! They mark the start of the ________________ season.

• 1, gifting

• 5, BBQ

• 4, festival

• 8, birthday

PPC marketing is essential, but it sure isn’t _______.

• easy

• cheap

• profitable

PPC stands for

• prime people court

• people pay clark

• pay per click

• pretty posts cost

If you have a bad offer, the negative reviews and feedback can be detrimental, causing you to lose a lot of momentum and customer trust which will hurt you far past the holiday season.

• True

• False

Which P is not in the Marketing MIx?

• place

• people

• price

• promotion

Define guerrilla marketing.

• monkeys in an advert

• army based promotion

• a surprise and interesting form of advertising

• all of the above