Strategic Management - Midterm Exam

Strategic Management - Midterm Exam

University

45 Qs

quiz-placeholder

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Strategic Management - Midterm Exam

Strategic Management - Midterm Exam

Assessment

Quiz

Business

University

Medium

Created by

Christine Sanama

Used 14+ times

FREE Resource

45 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

It is composed of dimensions in the broader society that influence an industry and the firms within it.

General environment

Industry environment

Economic environment

Sociocultural environment

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

It is a condition in the general environment that may hinder a company's efforts to achieve strategic competitiveness.

Strengths

Weaknesses

Opportunities

Threats

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Entails the study of all segments in the general environment.

Scanning

Monitoring

Forecasting

Assessing

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

It is a condition in the general environment that, if exploited effectively, helps a company reach strategic competitiveness.

Strengths

Weaknesses

Opportunities

Threats

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How companies gather and interpret information about their competitors is called

External Analysis

Competitor Analysis

External Competitor Analysis

Analysis

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When ____________, the objective is to determine the timing and significance of the effects of environmental changes and trends that have been identified.

Scanning

Monitoring

Forecasting

Assessing

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

It is concerned with a population's size, age, structure, geographic distribution, ethnic mix, and income distribution.

Demographic segment

Economic segment

Political/Legal segment

Technological segment

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