
Lesson 13: Integrated Marketing Communication
Quiz
•
Biology, Business
•
9th - 12th Grade
•
Practice Problem
•
Hard

Raymond Velarde
Used 16+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Integrated marketing communication includes the use of all of the following components except
advertising.
public relations.
direct marketing.
mass marketing.
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
The new marketing communications world is applying the use of
interactive messages sent to target groups of consumers.
more television commercials aired during popular shows and events.
Internet technology to reach consumers more personally.
online social networks to reach certain demographics.
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the following is not a benefit of using advertising to promote a product or service?
offers a low cost per exposure
is able to reach huge audiences
adds legitimacy to a product
is personal and persuasive
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
The most familiar and visible element of the promotion mix is
advertising.
personal communication.
sales promotion.
public relations.
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the following is not a factor that is changing the face of today’s marketing communications?
Consumers are better informed and can use the Internet to seek information.
Communications technology allows customers and companies to communicate with each other.
Mass marketing is becoming more attractive to consumers.
Marketing strategies are becoming more focused to markets.
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
The purpose of integrated marketing communication is to
deliver a consistent message about the organization or brand through multiple channels.
ensure that multiple types of marketing pieces are targeted to the appropriate market.
advertise a brand to multiple market segments using mass-marketing techniques.
send e-mails and texts, and use the organization’s website to share special product offers.
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the following is a limitation to advertising?
It uses mass media to reach consumers.
It lacks credibility with most consumers.
It fails to reinforce the brand identity.
It lacks persuasiveness among consumers.
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