Marketing Functions

What are the 2 Marketing Functions NOT experienced by the customer? They are done behind the scenes.

• Marketing Planning

• Product Service Management

• Marketing Information Management (MIM)

• Pricing

This marketing function is all about data, research and analysis

• Selling

• Promotion

• Marketing Planning

• Marketing Information Management (MIM)

• Pricing

The purpose of this marketing function is to set an financial charge for a product that will maximize profit

• Channel Management

• Product Service Management

• Marketing Planning

• Marketing Information Management (MIM)

• Pricing

This function is essentially creating a good, a service or an idea that satisfy a customers need or want

• Promotion

• Marketing Information Management (MIM)

• Marketing Planning

• Product Service Management

• Channel Management

This function is very complex. It involves: WHERE a product is sold, HOW DIRECTLY a product reaches the end consumer, WHEN a product is sold, how products are TRANSPORTED, how much INVENTORY to buy, and how much product to WAREHOUSE.

• Promotion

• Marketing Information Management (MIM)

• Marketing Planning

• Product Service Management

• Channel Management

This function is about one word... COMMUNICATION. This function is how a customer discovers a product.

• Promotion

• Product Service Management

• Marketing Planning

• Selling

• Channel Management

This function is 1 to 1, customized communication with a consumer.

• Promotion

• Selling

• Marketing Planning

• Pricing

• Channel Management

A farmer is trying to decide if he should sell his corn himself at a local farmers market OR to sell all his corn to a wholesaler who will then sell it again to grocery stores like Kroger. What function is the farmer contemplating?

• Selling

• Channel Management

• Product Service Management

• Marketing Information Management

• Pricing

Which function is this? You walk into a jewelry store. An employee greets you and asks you questions regarding what you are looking for. Next the jeweler shows you some jewelry that has features and benefits that match your needs and wants.

• Selling

• Promotion

• Product Service Management

• Pricing

• Marketing Planning

This purpose of this marketing function is to communicate to you in order to inform you, persuade you and/or remind you

• Selling

• Promotion

• Marketing Planning

• Marketing Information Management (MIM)

• Pricing