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Marketing Functions

Authored by Jennifer Blanchard

Other

11th - 12th Grade

Used 66+ times

Marketing Functions
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14 questions

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1.

MULTIPLE SELECT QUESTION

2 mins • 1 pt

What are the 2 Marketing Functions NOT experienced by the customer? They are done behind the scenes.

Marketing Planning

Product Service Management

Marketing Information Management (MIM)

Pricing

2.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

This marketing function is all about data, research and analysis

Selling

Promotion

Marketing Planning

Marketing Information Management (MIM)

Pricing

3.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

The purpose of this marketing function is to set an financial charge for a product that will maximize profit

Channel Management

Product Service Management

Marketing Planning

Marketing Information Management (MIM)

Pricing

4.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

This function is essentially creating a good, a service or an idea that satisfy a customers need or want

Promotion

Marketing Information Management (MIM)

Marketing Planning

Product Service Management

Channel Management

5.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

This function is very complex. It involves: WHERE a product is sold, HOW DIRECTLY a product reaches the end consumer, WHEN a product is sold, how products are TRANSPORTED, how much INVENTORY to buy, and how much product to WAREHOUSE.

Promotion

Marketing Information Management (MIM)

Marketing Planning

Product Service Management

Channel Management

6.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

This function is about one word... COMMUNICATION. This function is how a customer discovers a product.

Promotion

Product Service Management

Marketing Planning

Selling

Channel Management

7.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

This function is 1 to 1, customized communication with a consumer.

Promotion

Selling

Marketing Planning

Pricing

Channel Management

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