Marketing 2020 Fall Midterm

When a business does not make enough revenue to cover expenses, it operate at a profit.

• True

• False

Mass marketing is used by companies when they are trying to appeal to a diverse group of consumers with different needs.

• False

• True

Celebrities have become increasingly involved in NASCAR.

• True

• False

About half of every dollar that consumers spend on products pays for marketing costs.

• False

• True

Playing in the World Cup can have a major financial impact on a nation's soccer industry.

• True

• False

Early television took promotion and advertising to a new level.

• False

• True

The term entertainment is generally applied to games of athletic skill.

• True

• False

In the true spirit of the Olympics, political situations are never taken into account when deciding on host city.

• False

• True

A perception exists among the general public that sports and entertainment celebrities no long value ethics.

• True

• False

Two major goals of marketing are to determine what consumers want and how much they are willing to pay.

• False

• True