Springboard Unit 2 Vocabulary

the elements of a text designed to help locate, understand, and organize information

• text features

• argument

• formatting

• credibility

table of contents, glossary, index, references

• organizing features

• text divisions

• special formatting

• graphics

introductions, summaries, sections with headings, footnotes, and author information

• organizing features

• text divisions

• special formatting

• graphics

present information in a visual format such as graphs, diagrams, charts, tables, maps, or timelines

• organizing features

• text divisions

• special formatting

• graphics

boldface, italics, numbered or bulleted text, different typefaces, etc.

• organizing features

• text divisions

• special formatting

• graphics

Which of the following symbols is a colon?

• ;

• :

• .

• !

advertisers make it seem like everyone is buying this product, so you feel you should buy it too

• avant-garde

• bandwagon

• testimonials

• facts and figures

this technique is the opposite of bandwagon. Advertisers make it seem that the product is so new that you will be the first to have it.

• avant-garde

• bandwagon

• testimonials

• facts and figures

advertisers use both celebrities and regular people to endorse products.

• avant-garde

• bandwagon

• testimonials

• facts and figures

statistics, percentages, and numbers are used to convince you that the product is more effective than another product.

• avant-garde

• bandwagon

• testimonials

• facts and figures