Springboard Unit 2 Vocabulary

the elements of a text designed to help locate, understand, and organize information

table of contents, glossary, index, references

introductions, summaries, sections with headings, footnotes, and author information

present information in a visual format such as graphs, diagrams, charts, tables, maps, or timelines

boldface, italics, numbered or bulleted text, different typefaces, etc.

Which of the following symbols is a colon?

advertisers make it seem like everyone is buying this product, so you feel you should buy it too

this technique is the opposite of bandwagon. Advertisers make it seem that the product is so new that you will be the first to have it.

advertisers use both celebrities and regular people to endorse products.

statistics, percentages, and numbers are used to convince you that the product is more effective than another product.