The Marketing Mix

The marketing Mix has_________ elements.

• 3

• 2

• 4

The Marketing Mix can also be called____.

• 4 P's

• 4 C's

• 2 M's

Promotion refers to _____________.

• where the product will be sold

• how the business tells people about the product

• where the product will be sold

Marketing mix refers to ______________.

• The activities that help a business to market a product.

• the cost of product

• The activities that help a business to make profit.

Which part of the four P's pf marketing mix effects the location and transportation of the product

• Product

• Price

• Place

• Promotion

What is not part of the marketing mix ?

• Place

• Product

• Price

• Person

Which word best describes PLACE in the marketing mix?

• shelf height
• shopping mall
• distribution channel
• Auckland city

Why is customer satisfaction important to a business?

• customers will become repeat buyers
• customers will be happy
• customers are stakeholders
• customers are never satisfied

Which of the following best describes a target market?

• Close competitors of a business
• The people who buy a business's products
• Groups that do not buy a business's products
• The individuals at whom a business's marketing strategies are aimed

How potential customers will be told about a company's products, including the message, media selected, special offers and the timing of campaigns.

• company advertisement
• Product
• Placement of product
• Promotion