SMIB: Unit 2 Review

Which social media platform was shut down for copyright infringement?

Social Media Marketing caused a shift in all of the following EXCEPT:

Social Media has shifted to POWER from businesses to consumers.

Although a majority of digital natives make up the workforce, there is a social media skills gap resulting in lost opportunities and revenue.

“It’s better to be prepared for an opportunity and not have one, than have an opportunity and not be ________________"

Elevator Pitches should be short & sweet lasting approximately

Social Media offers a variety of career options including

The SMART Goals acronym stands for specific, measurable, attainable, relevant and

Consistency with other goals refers to the SMART acronym

Brand promotion and customer engagement are associated with which social media marketer characteristic?