SMIB: Unit 2 Review

Which social media platform was shut down for copyright infringement?

• Twitter

• LinkedIn

• Napster

• Facebook

Social Media Marketing caused a shift in all of the following EXCEPT:

• Access to News

• Instant Feedback

• Brand Interaction

• Peer to Peer interaction

Social Media has shifted to POWER from businesses to consumers.

• True

• False

Although a majority of digital natives make up the workforce, there is a social media skills gap resulting in lost opportunities and revenue.

• True

• False

“It’s better to be prepared for an opportunity and not have one, than have an opportunity and not be ________________"

• prepared.

• persistent.

• passionate.

• perfect.

Elevator Pitches should be short & sweet lasting approximately

• 1-2 minutes

• 15-30 seconds

• 10-15 seconds

• 3-4 minutes

Social Media offers a variety of career options including

• Blogger

• Engagement Manager

• SM Account Executive

• All of the above

The SMART Goals acronym stands for specific, measurable, attainable, relevant and

• trendy.

• time based.

• tolerant.

• task oriented.

Consistency with other goals refers to the SMART acronym

• Specific

• Measureable

• Relevant

• Attainable

Brand promotion and customer engagement are associated with which social media marketer characteristic?

• Adaptive

• Strategic Focus

• Decisive

• Community Management