Political Parties/Elections/Political Communications

propaganda technique encouraging the viewer to like something or someone because everyone else does

• bandwagon

• transfer

• card stacking

• testimonial

a preference, opinion or attitude that favors one way of thinking or feeling over another

• bias

• testimonial

• plain folks

• name calling

propaganda technique involving the use of showing one-sided information

• card stacking

• bandwagon

• transfer

• name calling

propaganda technique using short phrases or words to promote positive feelings or emotions

• glittering generalities

• testimonial

• plain folks

• name calling

refers to various means of communication

• media

• transfer

• name calling

• bias

propaganda technique using negative words to associate with a product or person

• name calling

• bandwagon

• card stacking

• plain folks

propaganda technique conveying that a candidate is a “regular” person, just like everyone else

• plain folks

• transfer

• testimonial

• name calling

the use of media to convey messages or information related to government issues, campaigns or public offices

• political communication

• testimonial

• plain folks

• bias

the method of spreading ideas or information for the purpose of helping or injuring an institution, a cause, or a person

• propaganda

• transfer

• card stacking

• name calling

the use of something to represent ideas or qualities

• symbolism

• bandwagon

• testimonial

• plain folks