Marketing Unit 2: Pricing, Promotion and Distribution

In terms of the marketing mix, distribution is represented by which "P?"

• People

• Price

• Place

• Product

Which of these activities is NOT included in physical distribution?

• Transportation

• Order Processing

• Warehousing

• Selling

• Managing Inventory

What is the term for the path that the product follows from the producer to the customer?

• Physical distribution

• Public relations

• Market share

• Channel of distribution

Which of these statements about customer perception of price is NOT TRUE?

• The actual price may be a bigger factor to some segments

• Sometimes buyers will tolerate a wide range of prices based on the situation

• Customers may perceive the quality of an item based on its price

• The breakeven price may be important to customer acceptance of a price

One airline institutes a new charge for luggage, and the other airlines each begin to charge for this same item. In this scenario, what is the main factor affecting the price of the product?

• Cost of running the business

• Demand for the product

• Cost of making the product

• Competitor's price

What is the term that refers to the functions used to move products through the channel to the consumer?

• Promotion

• Breakeven analysis

• Channel of distribution

• Physical distribution

Which pricing objective focuses on generating the highest possible profits?

• Increase market share

• Maximize profits

• Match the competition

• All of the above

Which pricing method sets the price of the product on what the customer is willing to pay?

• Cost-oriented pricing

• Market-share pricing

• Demand-oriented pricing

• Competition-oriented pricing

In order to increase customer traffic, you want to offer an immediate discount when they purchase a certain product. Which of these sales promotions would be used in this case?

• Point-of-Sale display

• Premium

• Rebate

• Coupon

Which promotional method involves paying money to influence people through broadcast, digital, or print media?

• Advertising

• Public relations

• Personal selling

• Sales promotions