Business Communications Final Review #1

Advertising is

• An act that brings public attention to a product or service

• Communication between a business and the public

• Videos or TV ads.

Advertising is designed to

• Persuade people

• Upset people

• Change the world

The three rhetorical appeals are...

• pathos, logos, cheereos
• burritos, ethos, logos
• ethos, pathos, logos
• ethos, logoes, pathos

Rhetorical techniques and ethos, pathos and logos were started by

• Aristotle

• Colin Kaepernick and Nike

• Cardi B and Pepsi

Ethos is a persuasive technique that uses ________ to persuade an audience.

• Emotion

• Credibility

• Logic/Reason

Pathos is a persuasive technique that uses ________ to persuade an audience.

• Emotion

• Credibility

• Logic/Reason

Logos is a persuasive technique that uses ________ to persuade an audience.

• Emotion

• Credibility

• Logic/Reason

Select the rhetorical device in this example:

"My three decades of experience in public service, my tireless commitment to the people of this community, and my willingness to reach across the aisle and cooperate with the opposition, make me the ideal candidate for your mayor."

• ethos

• logos

• pathos

Select the rhetorical device in this example: "The data is perfectly clear: this investment has consistently turned a profit year-over-year, even in spite of market declines in other areas."

• ethos

• logos

• pathos

Select the rhetorical device in this example: "There’s no price that can be placed on peace of mind. Our advanced security systems will protect the well-being of your family so that you can sleep soundly at night."

• logos

• ethos

• pathos