Target Market Quiz

Target Market Quiz

9th - 12th Grade

13 Qs

quiz-placeholder

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Target Market Quiz

Target Market Quiz

Assessment

Quiz

Business

9th - 12th Grade

Practice Problem

Medium

Created by

Robert Fontaine

Used 169+ times

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13 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Age, Gender, Family size and Household income are factors that can be found in _______________.

Geographics

Psychographics

Demographics

Behavioral

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What segmentation will you use if you want to identify consumers based on their interests.

Demographic

Psychographic

Geographic

Behavioral

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

It is a segment that can be used to target people living in a specific area.

Demographic

Geographic

Psychographic

Behavioral

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Process of breaking down a larger target market into smaller, more homogeneous groups.

Market Segmentation

Segregating Targets

Boston Market

Market Selection

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which factor does not belong in Psychographic segmentation?

Personality

Activities

Lifestyle

Income

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the most common approach in segmenting a market?

Psychographics

Geographics

Demographics

Behavioral

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Benefits sought, Brand vs. Price, and Rate of Use are all part of _____ segmentation.

Demographic

Psychographic

Geographic

Behavioral

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