Target Market Quiz

Age, Gender, Family size and Household income are factors that can be found in _______________.

• Geographics

• Psychographics

• Demographics

• Behavioral

What segmentation will you use if you want to identify consumers based on their interests.

• Demographic

• Psychographic

• Geographic

• Behavioral

It is a segment that can be used to target people living in a specific area.

• Demographic

• Geographic

• Psychographic

• Behavioral

Process of breaking down a larger target market into smaller, more homogeneous groups.

• Market Segmentation

• Segregating Targets

• Boston Market

• Market Selection

Which factor does not belong in Psychographic segmentation?

• Personality

• Activities

• Lifestyle

• Income

What is the most common approach in segmenting a market?

• Psychographics

• Geographics

• Demographics

• Behavioral

Benefits sought, Brand vs. Price, and Rate of Use are all part of _____ segmentation.

• Demographic

• Psychographic

• Geographic

• Behavioral

If you want to target specific people in a country or city, what segmentation you will use?

• Demographic

• Geographic

• Psychographic

• Behavioral

People who have similar need and wants and are capable of buying products are called a

• Market

• Industry

• Consumer

• Companion Customer

What are the two types of Markets?

• Consumer

• Industrial

• Boston

• Federal

• Homogeneous