Research techniques are:

• Tools used to obtain information

• The requirements that community needs

• Maslow pyramid of Needs

A first-hand information obtained through direct observation.

• Primary Market Research

• Secondary Market Research

• Sample size

Refers to information produced or generated by other researchers.

• Sample size

• Primary Market Research

• Secondary Market research

Benefits of Primary market research

• Cheap of very low cost

• Not accurate

• Provides specific results

• Provides generic results

Benefits of Secondary Market Research

• Provides specific results for your investigation

• Provides Generic results for your investigation

• Free or low cost

That the data collected by any means (interview, survey, Internet, press, etc.) must be transcribed as it was obtained.

• True

• False

Testable prediction that describes what you expect will happen in a certain circumstances

• Hypothesis

• Sample size

• Primary Market Research

Small sample size might provide unfair picture of the whole population

• True

• False

Small sample size provides more accurate results than big sample size

• True

• False

If the sample is too big, the whole study becomes complex, expensive and time-consuming to run

• True

• False