M4_Chapter 6

The process that paste a web-tracking code onto every website page is called ___________.

• Reporting

• Processing

• Configuration

• Collection

Which performance measurement step in digital analytics involves a user becoming a customer that transacts with your business?

• Behaviour

• Acquisition

• Conversion

• Abandonment

Which process below whereby the collected data from mobile device is stored for an amount of time to be re-sent later as ”hits” to the Analytics Servers?

• Reporting

• Processing

• Dispatching

• Configuration

In digital analytics process, the users interactions or engagements that occurred in your website or app are sorted into

• customers and sessions

• users and sessions

• users and utilisers

• customers and buyers

Which of the following statistic collection mechanism that is in the form of graphics which is loaded when a user visits a website or opens an email?

• Cookies

• Tag Manager

• Tracking Icon

• Tracking Pixels

Company XYZ targets its website revenue of $300 per day. Advertiser is offering $3.0 cost per mile(CPM). it has estimated click-through rate of 4%. Calculate the number of visitors require to achieve this target.

• 25,000

• 100,000

• 250,000

• 2,500,000

300 customers add products into their shopping carts, but only 60 checkout and pay for their purchases. What is the abandonment rate?

• 20%

• 40%

• 60%

• 80%

30,000 visitors clicked on the product advertisement on a website and 600 of them proceed to the checkout page to purchase the products successfully. What would be the conversion rate?

• 1%

• 2%

• 3%

• 4%

If you received 50 clicks from 500 impressions in your ecommerce website. What is the Click Through Rate (CTR)?

• 5%

• 10%

• 20%

• 50%

If your website has 200 visitors overall, 20 visitors leave without making further interactions with your website. Calculate the bounce rate.

• 5%

• 10%

• 20%

• 25%