BSHM121-2

This term is composed of 3 words which best describes a gesture of showing the company’s concern and commitment towards society’s sustainability & development.

This type of CSR is about the responsibility to avoid harms or social injuries.

This type of CSR contributes to the common good at the possible expenses of the business for altruistic, humanitarian or philanthropic causes.

It is the management process responsible for identifying, anticipating and satisfying customer requirements.

• Marketing

• Finance

• Human resources

• Operations management

The term “______________” also known as mile diet where people choose to consume only locally produced foods.

It is manufactured, checked for the quality, and safe for the consumption of the consumer.

• Local food

• Assured food

• Organic food

• Seasonal

It is the distance of food that is transported from the time of its making / harvesting until it reaches the consumer.

It studies the individual consumers such as demographics & behavioral aspects to understand the people’s wants.

• CONSUMER BEHAVIOR

• CONSUMER ATTITUDE

• CONSUMER PROGRESS

• CONSUMER IDEA

It refers to the item actually being sold.

It refers to all activities undertaken to make the product or service known to the user and trade