ML #1 - Intro. to Media Lit.

Which of the following best defines media?

• Plural of medium or mediums.

• Mass Communication

• Social Media

• Titanic

What is a medium?

• A substance or a method in which something is communicated.

• An umbrella term for mass communication.

• Values and ideas promoted by the media.

• Influences and consequences on the audience.

"The" media is another term for what?

What are the different theories and subjects that make up the media literacy field of study?

• Critical thinking

• Psychology

• Linguistics

• Ethics in Technology

Which of the following does NOT fit into the definition of media literacy?

Media literacy is the ability to __________, ___________, ____________, ____________, and ______________ using all forms of communication.

• access

• analyze

• evaluate

• create

• emote

Which term best fits the following definition:

Values and ideas promoted by the media - the things put INTO them.

• Media Messages

• Media Effects

• Medium

• Textual Determinism

Which term best fits the following definition:

Influences and the consequences on audiences.

• Media Messages

• Media Effects

• Medium

• Textual Determinism

Who is the person that came up with the theory of encoding and decoding, to describe our ability to create and receive messages?

Answer explanation

Remember that Stuart Hall developed this theory. The theory was a rejection of the more popular theory of textual determinism.

The message's meaning is sent and received as intended every time.

• Media Messages

• Media Effects

• Medium

• Textual Determinism

What is the goal of learning about media literacy?

• Becoming media savvy

• Becoming a media icon

• Being a media entrepreneur

• Telling people the real story about media