Post-Test 2 (Marketing) E.P.A.

The external environment in a form of government policies to regulate marketing activities.

• economic forces

• political forces

• societal forces

• technological forces

The strength of brand position to the market place is to built on six elements: brand domain, brand heritage, brand assets, brand personality, brand reflection and  ____________

• brand ownership

• brand packaging

• brand price

• brand viability

The external environment like social and cultural values as a tradition. It is greatly affects the choices of goods and services by the consumers.

• economic forces

• political forces

• societal forces

• technological forces

The external environment such as technological methods and strategies. It can be both necessary and unnnecessary to the marketing concepts and theories.

• economic forces

• political forces

• societal forces

• technological forces

The external environment such as an inflation and unemployment which directly influences the purchasing and consumption of the consumers.

• economic forces

• political forces

• societal forces

• technological forces