Intro to Development Communication

___________ refers to the use of communication to facilitate social development. It is an approach in communication that provides communities with information that they can use to better their lives which aims to make public programs and polices real, meaningful and sustainable

• Development Journalism

• Development Communication

• Developmental Studies

• Rural Development

In the Philippines, development communication started in:

• Batangas

• Laguna

• Quezon

• Rizal

Development communication in the Philippines is believed to have started _______ Martial Law was declared.

• before

• after

Developmental communication is distinct from public information, public relations, advertising and marketing and the other professional categories into which communication is usually subdivided, as it is taken back to the symposium in 1971 and its ideas from the 60s

• true

• false

What are the two features are said to mark it off from the other types of communication?

• It also the rich to become richer.

• It also television and radio networks to broaden their audiences.

• Its purpose to promote social inequality, and limit the unfolding of human potential

• Its purpose to promote social equality, unfolding of human potential

• Its bias for the poor.

Unfortunately, development communication's association with the government gave it a propagandistic image.

• true

• false

Rural radio stations and rural press have been set up have also been set up to help with rural development. These forms of media have been used in projects such as food production, family planning, forest conservation, values formation and other subjects that important to rural families.

• true

• false

________ may be defined as the purposeful use of the print and electronic media to bring desirable change both in society and in individuals. It focuses on the key problems of Third World or Developing Countries, which includes poverty and issues concerning the poor.

• development communication

• development journalism

• child development

• rural development

Developmental journalism aims to be readable, interesting, informative and to have an impact on the lives of its readers.

• true

• false

It means the writer or broadcaster must consciously work towards an objective or objectives. The stories written may aim to promote programs such as the adoption of a new rice variety, improved health practices, land reforms, urban uplift, family planning. The writer identifies what needs to happen and how to help change the views of the readers or listeners after reading or listening to his story.

Which characteristic is this?

• Developmental journalism is purposive

• Developmental journalism is pragmatic

• Developmental journalism is relevant

• Developmental journalism is mass oriented

• Developmental journalism is scientific in outlook