Marketing Review

Any place buyers and sellers exchange goods, services, and some form of money.

• Goods
• Advertising
• Marketing
• Marketplace

Intangible items that have monetary value and satisfy needs and wants

• Goods

• Services

• Marketing

• Tangible

Setting and communicating the value of products and services. Setting the cost at the right level.

• Price
• Place
• Promotion
• Product

Any form of communication used to inform, persuade, or remind; how potential customers will be told about the product

• Price
• Place
• Promotion
• Product

Providing customers with the goods & services they want at a given cost

• Selling
• Place
• Promotion
• Marketplace

All potential customers who will buy a product for personal use.

• consumer market
• business market
• target market
• Marketing mix

A catchphrase like "Save money, live better" used to increase brand awareness for a product/company.

• logo
• slogan
• brand
• product

Businesses that buy products to use in their operations; also called the business-to-business market (this can be abbreviated as b-to-b or b2b).

• consumer market
• business market
• target market
• Marketing mix

If a business aims its advertising toward a specific group of consumers that have similar wants and needs, that group would be their _________.

• price
• supply and demand
• target market
• Marketing mix

THE 4 P's - product, place, promotion, price

• price
• selling
• target market
• Marketing mix