A level business edexcel marketing diagrams

The image shows :

• a shift in supply

• a shift in demand

The equilibrium price has :

• decreased

• increased

• stayed the same

• reduced

The green line represents :

• demand

• supply

Quantity is shown on the :

• vertical axis

• horizontal axis

The shift was caused by :

• an unsuccessful advert by the business

• a fall in the price of a substitute

• a rise in the price of a complement

• a rise in UK incomes

The vertical axis = market ...............

The diagram is called the Boston...................

The orange square is the :

• cash cow

• problem child (question mark)

Cross subsidisation normally involves using spare revenue from cash cow to support the :

• dog

• star

• cash cow

• problem child (question mark)

If the cash cow loses market share it will be a ...............