Publishing Terms II

In a layout for a newspaper, this is located above the fold.

• Advertising

• Date

• Optical Center

• Headline

A layout that gets approved before printing is called a(n)

• Proof

• Advertisement

• Masthead

• Line Art

In a layout, this is what two facing pages are called:

• Masthead

• Optical Center

• Proof

• Spread

Sometimes done with a proportion wheel, this is using proportion to resize images or documents

• Scaling

• Leading

• Masthead

• Display

These terms refer to lines or words separated from the rest of the text at the beginning or end of a paragraph

• Indentations and Padding

• Margins and Bleed

• Widows and Orphans

• Body Copy and Copyfitting