SEM 2 - 1.11, 1.12, 1.13

Wheelz wants to market its product line of in-line skates to young males under the age of 35. Which of the following sponsorship opportunities would best attract the exposure the company seeks on a very limited budget:

• Extreme-sporting event

• Affinity-sporting event

What type of sponsorship objective involves bartering for goods and services?

• Cost avoidance

• Revenue generation

Obtaining the right to name a sport or entertainment event is often one of the objectives of a(n)

• sponsorship.

• affiliation.

Sport/Event marketers often identify the sponsorship potential of a specific business by researching the company's sponsorship history and understanding its

• sponsorship objectives.

• manufacturing methods.

Which of the following would an event marketer most probably contact when seeking sponsorship for an upcoming auto race:

• Related businesses

• Athletic competitors

Why should sport/event marketers develop proof-of-performance packages for sponsors?

• To provide information about the facility

• To help sponsors justify the investment