SEM 2 - 1.14 & 1.15

One reason it is important to sell the venue is because the venue is part of the

• market.

• product.

Your hockey team receives free skates from Nike as part of Nike's payment of its sponsorship fee. This arrangement is known as

• exclusivity.

• value in kind

To create or maintain a certain image, companies sponsor sport/event organizations that display characteristics they want consumers to associate with their products. This is one way of enhancing

• relationship marketing.

• public relations.

Bank of America is the only bank affiliated with your sport/event organization. This benefit is called

• exclusivity.

• presenting sponsorship

Taco Bell doesn't want its message to get lost among the messages of your team's other sponsors, so you offer to name the pregame show "The Taco Bell Pregame Report." This benefit is called

• ownership

• exclusivity.

Which of the following is the first step in a sponsorship presentation:

• Create interest in your organization or event.

• Create interest in the sponsorship opportunity.

When writing a proposal for a potential sponsor, sport/event marketers should clearly emphasize sponsorship value and

• deadlines.

• benefits.