SEM 2 - 3.01 & 3.02

Which of the following stadium seating arrangements are usually the least expensive tickets that fans can purchase:

• General admission

• Reserved

• Luxury boxes

• Festival

One reason it is important for sport/event marketers to be able to accurately explain ticketing and seating arrangements is to help customers

• obtain the type of seats they want at the price they want to pay.

• select seats that are located near concession stands.

• purchase discount tickets from a permanent box office.

• identify the type of sport/event that is the most appropriate

What type of ticket/seating arrangement do sport venues sell to accommodate spectators who are price conscious and are willing to occupy any available seats on a first-come, first-serve basis?

• Reserved

• General admission

• Box

• Aisle

Expanded bandwidth is changing the face of in-home entertainment by

• eliminating the need for cable hookups.

• allowing for delivery of the Internet through television sets.

• improving fiber optics cable and electrical lines.

• creating high-definition television

Which of the following is a place decision that must be made in sports and entertainment marketing:

• Should direct mail be sent to last season's ticket holders?

• Will local or national media be used?

• How will fans obtain the schedule of events?

• Where will ticket outlets be found?

Rhonda is making a presentation to the chamber of commerce of a large city in anticipation of building a sports complex. What is the primary element of distribution that she should discuss with them?

• Amenities

• Revenues

• Parking

• Facility

The cable network that televises college basketball games throughout the country is __________ the sports product.

• distributing

• franchising

• publicizing

• sponsoring