SEM 2 - 3.05 & 3.06

Which of the following is an incentive that sport organizations often use to sell tickets to large groups:

• Advertising

• Discounts

Concession stands, licensed merchandise, and luxury box seats are some of the goods and services that are usually available at a(n)

• formal fund-raising dinner.

• professional football game.

Why do organizers of major events often hire the services of professional lighting and sound companies?

• To entertain crowds during half-time shows

• To install and operate technical systems

Charlie is organizing a dance contest to raise money for the community's recreation center. Which of the following will Charlie need to obtain for the event:

• Dance floor, athletic equipment, and disk jockey

• Disk jockey, dance floor, and sound system

Paramount Entertainment debuts a new ride, Thunder Rapids. Which of the following items would have the most merchandising appeal:

• A Paramount Entertainment hat

• An "I survived Thunder Rapids" T-shirt

A vendor at the venue for the Anaheim Mighty Ducks wants to sell a product that will generate large revenues on opening day. Which of the following products would most likely generate this revenue:

• Jerseys featuring a redesigned logo

• Souvenir programs picturing players

Which of the following is a type of concession that sports franchises often operate in the sporting facility:

• Coat-check area

• On-site retail shop

When planning a major concert for a popular band, what factor do marketers take into consideration because it has the potential to generate significant additional profit?

• Merchandising opportunities

• Selling requirements