Decisions, Decisions, Decisions

Small or “mini” decisions customers make that lead to the final purchase decision are called __________ decisions.

Not helping customers reach the “mini” decisions during the selling process can result in

Before customers make any other buying decisions, they must make the __________ decision.

When a customer asks, “Why should I buy?” s/he is making the __________ decision.

When customers decide which brand, type, or model to buy, they are making the __________ decision.

When customers decide where to buy, they are making the __________ decision.

Which of the following affects the place decision:

Which of the following buying decisions is most affected by the availability of customer service:

How can company employees affect a customer’s place decision?

If a customer selects the most expensive product because s/he believes its sleek appearance creates an image of status, s/he is making the decision based on