Entrepreneurship - The 4 P's (3.01)

The Gap has created a new pop-up advertisement to introduce their new line of khakis

• Product

• Promotion

• Place(ment)

• Price

Apple Computer has decided to create and sell the new iPhone 12

• Product

• Promotion

• Place(ment)

• Price

Janet owns two McDonald’s restaurants and has decided to open another restaurant in a new mall

• Product

• Promotion

• Place(ment)

• Price

When the Nintendo Wii was introduced into the marketplace, the consumer cost for the Xbox was greatly reduced

• Product

• Promotion

• Place(ment)

• Price

CiCi’s Pizza decided to sell its pizza and pasta through Doordash as well as in their current restaurant

• Product

• Promotion

• Place(ment)

• Price

During the two weeks before Christmas, Target and Walmart both mailed fliers to advertise holiday sales

• Product

• Promotion

• Place(ment)

• Price

Ford Motor Company decided to update the Mustang since sales in the 1960’s had been so good

• Product

• Promotion

• Place(ment)

• Price

At the end of the calendar year, the Honda dealer slashes the consumer cost of a new car to help reduce the amount of inventory

• Product

• Promotion

• Place(ment)

• Price

Macy’s spent $100,000 on an Instagram advertising campaign to help increase sales

• Product

• Promotion

• Place(ment)

• Price

After many teens ran up large cell phone bills, most cell phone companies decided to offer pre-paid cell phone service plans

• Product

• Place(ment)

• Price