Spectatorship

What is the name of the earliest media effects theory?

• The hypodermic syringe model

• The encoding/decoding model

• uses and gratifications theory

What binary did Stuart Hall suggest could describe different audiences?

• Lazy & Productive

• Active & Passive

• Mainstream & Niche

What is the term for segmenting a population into smaller audiences based on age, gender, socio-economic groups, etc.?

• psychographics

• demographics

• photographics

A spectator is...

• a group of people who watch a film

• an individual who watches a film

What is the terms that is used to segment a population into smaller audiences based on factors such as personal taste, ideology, cultural background, etc?

• geographics

• demographics

• psychographics

What does a mainstream audience NOT want?

• Narrative ambiguity

• Recognisable stars

• What is popular and successful

• Genre familiarity

What does a niche audience NOT want

• Films with cult or critical appeal

• Challenging and provocative films

• Auteur directors

• Familiar use of genre and narrative

According to Stuart Hall's encoding/decoding model, what are the three different types of response someone can have to a media text?

• preferred, negotiated, aberrant

• preferred, negotiable, alternative

• preferred, negotiated, oppositional

Which theorist said that desire had a significant role to play in the type of response we might have when watching a film?

• Richard Allen

• Stuart Hall

• Patrick Phillips

Which one of these is NOT one of Phillips' 'Types of Self'?

• Desiring Self

• Social Self

• Cultural Self

• Political Self

• Private Self

Answer explanation