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SEM - 1st Semester Exam

Authored by Robert Fontaine

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9th - 12th Grade

Used 8+ times

SEM - 1st Semester Exam
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65 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the philosophy that businesses should analyze the NEEDS of their CUSTOMERS and then make DECISIONS to SATISFY those needs, better than the COMPETITION.

The Marketing Concept

Marketing Mix

The Marketing Functions

Marketing Information Management

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What’s the most important part of Marketing?

The Customer

The Product

Profit

Sales

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one or more specific groups of potential customers called?

Target Market

Market Group

Industry

Producers

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the Marketing Mix?

A mixed group of different markets

One or more specific groups of potential customers

Interrelated activities that must work together to get goods and services from producers to consumers

Price, Product, Promotion and Place

5.

FILL IN THE BLANK QUESTION

30 sec • 1 pt

Whats another name for the Marketing Mix?

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A physical thing (a good), or a service

Price

Product

Promotion

Place (Distribution)

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

It is the amount a customer must pay to acquire a product

Price

Product

Promotion

Place (Distribution)

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