CMO

What type of Promotion is this?

• Public Relations

• Astroturfing

• Sales Promotion

• Social Messaging Advertisement

Guess the Brand name

• Volkswagen

• Mercedes

• Jaguar

• BMW

Zomato paid food bloggers to write good reviews to attract more customers.What type of promotion is this?

• Public Relations

• Astroturfing

• Advertising

• Influencer marketing

Identify the missing P

Price, promotion, product and ____

Colgate when entered into the market focused on to family protection but when Pepsodent entered into the market with focus on 24 hour protection and basically for kids, Colgate changed its focus from family protection to kids teeth protection.

What type of positioning is Colgate using?

• Competitor

• Attribute

• User

• Price

"Drinks and memories" is the tagline for which brand?

Guess the correct Segmentation this brand targets.

(PS: Sarojini is known for its flea market in Delhi!)

• Teenagers in the age group of 12 to 15 who are fond of shopping

• Young adults between the age of 15 to 25 who love branded products

• Young adults between the age of 15 to 25 who love and appreciate brands but are partial to all things Indian

• Young adults between the age of 15 to 25 who like branded but affordable products

What quadrant would Cartoon Network fall in?

• Quadrant 1 - Younger and Escapism

• Quadrant 2 - Younger and Enrichment

• Quadrant 3 - Older and Escapism

• Quadrant 4 - Older and Enrichment