Quiz 1 - Traditional Approaches to Marketing

The activity set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.

• Marketing

• Sales

• Exchange

• Demand

It focuses on the internal potentials of the company and not based on the desires and needs of the market.

• Production Concept

• Sales Concept

• Marketing Concept

• Relationship Concept

It is s a philosophy which states the organizations must try hard to find out and satisfy the needs and wants of consumers while at the same time accomplishing the organizational goals.

• Production Concept

• Sales Concept

• Marketing Concept

• Relationship Concept

It refers to the idea that people will buy more goods and services through personal selling and advertising done aggressively to push them in the market.

• Production Concept

• Sales Concept

• Marketing Concept

• Relationship Concept

It is an approach that center on maintaining and improving value-added long term relationships with current customers, distributor, dealers and suppliers

• Production Concept

• Sales Concept

• Marketing Concept

• Relationship Concept

In your own opinion, what have you learned now about “Marketing”? Write your answer below in a paragraph form with a minimum content of 3 sentences. (This question will take 3 mins. to answer)