Types of briefs

When a client calls a media company to ask about what he needs, this considered as a formal brief

• True

• False

When reading a media brief, you need to recognize the client .....

• Age

• Requirements

When the client does not have a clear vision about the production and needs to discusse the aims and objectives with the company.

• Formal Brief

• Competition Brief

• Negotiated Brief

If the brief has been published in newspapers, it called_.

• Formal

• Tender

• Informal

When a client has a clear idea about his project and he arranges a meeting with the media company, this is a_.

• Formal

• Competition

• Tender

After reading a brief, what constraints need to be considered?

• Ethical

• Legal

• Regulation

• All above

Production budget & Payment schedule should be agreed upon in writing before undertaking the work.

• True

• False

The contribution of different media companies in one brief called competition brief

• True

• False

The contribution of different media companies in one brief called the cooperative brief

• True

• False

The target audience should be considered while the response plan is creating.

• True

• False