Public Relations and Advertising

Act of incorporating social and environmental concerns into a company's planning and operations

• PR

• CSR

• CRS

The person who helps to create the ideas for ads and writes words

• Story writer

• Creative writer

• Copy writer

Accuracy is important and essential in -----------model

• Two way model

• Press agentry model

• Public information model

A journal to create a forum for exchange of views and visions on various issues concerning an organisation and its employees

• House journal

• Annual report

• Magazine

PRSI was established in........

• 1957

• 1958

• 1960

.......is the nodal agency of Govt. Of India disseminate information to various media

• PIB

• DAVP

• Publication division

Print Advertisement that provides information in a dry matter of fact manner

• PSA

• Retail Ad

• Classifieds

A memorable short tune with lyrics used in broadcast media

• Copy

• Jingle

• Blurb

Advertising based on a user's past clickstream

• Behavioural targeting

• Contextual Ad

• Trick banner Ad

........is usually appears underneath the logo

• Strapline

• Logotype

• Blurb