Chapter 9
Authored by Leni Cauich
Journalism, Other
University
Used 3+ times
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7 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Definition of earned media
Favorable publicity prompted by PR source request to review client’s new product or do story about client or product
Art of persuasion
Favorable publicity prompted by PR source
2.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
What are the three pillars of rhetoric?
Logos, pathos and ethos
Author, text and audience
strategic communication, PR and Journalism
3.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
The Elaboration Likelihood Model (ELM) claims that
we process persuasive messages either through a central route or a peripheral route, depending on a range of factors
we act first and then rationalize or create reasons for our behavior afterward to make our actions consistent with self-perceived notions of who we are
media have direct and measurable effects, such as encouraging us to buy products or to become violent
4.
OPEN ENDED QUESTION
3 mins • 5 pts
PR is a vital part of three-way relationship among...
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5.
OPEN ENDED QUESTION
3 mins • 5 pts
A pitch is...
Evaluate responses using AI:
OFF
6.
MULTIPLE CHOICE QUESTION
30 sec • Ungraded
A good PR response to Ray Rice case would have been...
marrying his fiancée
firing him immediately
making him apologize to his fiancée on national TV
7.
MULTIPLE CHOICE QUESTION
30 sec • Ungraded
Would you work in the PR team of a company that makes harmful products?
Yes, indeed
I am not sure
No, never
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