Chapter 9

Chapter 9

University

7 Qs

quiz-placeholder

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Chapter 9

Chapter 9

Assessment

Quiz

Journalism, Other

University

Practice Problem

Medium

Created by

Leni Cauich

Used 3+ times

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7 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Definition of earned media

Favorable publicity prompted by PR source request to review client’s new product or do story about client or product 

Art of persuasion

Favorable publicity prompted by PR source

2.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

What are the three pillars of rhetoric?

Logos, pathos and ethos

Author, text and audience

strategic communication, PR and Journalism

3.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

The Elaboration Likelihood Model (ELM) claims that

we process persuasive messages either through a central route or a peripheral route, depending on a range of factors

we act first and then rationalize or create reasons for our behavior afterward to make our actions consistent with self-perceived notions of who we are

media have direct and measurable effects, such as encouraging us to buy products or to become violent

4.

OPEN ENDED QUESTION

3 mins • 5 pts

PR is a vital part of three-way relationship among...

Evaluate responses using AI:

OFF

5.

OPEN ENDED QUESTION

3 mins • 5 pts

A pitch is...

Evaluate responses using AI:

OFF

6.

MULTIPLE CHOICE QUESTION

30 sec • Ungraded

A good PR response to Ray Rice case would have been...

marrying his fiancée

firing him immediately

making him apologize to his fiancée on national TV

7.

MULTIPLE CHOICE QUESTION

30 sec • Ungraded

Would you work in the PR team of a company that makes harmful products?

Yes, indeed

I am not sure

No, never

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