Persuasive and Media Literacy Vocabulary

Implies that the product is for people who only deserve the best?

• scarcity

• snob appeal

• testimonial

• consumer

When a famous person/authority claims the product is good:

• baiting

• snob appeal

• testimonial

• slogan

The use of color, layout, and graphics so the ad is attractive:

• aesthetics

• snob appeal

• logo

• baiting

A catchy tune used to promote a product:

• loaded term

• jingle

• slogan

• esthetics

Paying a movie or TV show to prominently display a product:

• brand loyalty

• snob appeal

• product placement

• baiting

Advertising a product at a low price to get a consumer in a store:

• jingle

• baiting

• logo

• loaded term

A symbol adopted by a company to identify itself:

• testimonial

• slogan

• logo

• scarcity

A short, memorable phrase used in an advertisement:

• jingle

• slogan

• aesthetics

• baiting

To promote a product in a limited quantity in order to boost appeal:

• scarcity

• false assumption

• baiting

• slogan

Believing something is true without actual proof:

• testimonial

• snob appeal

• false assumption

• brand loyalty