Unit 3 Social Media - Features of Social Media Platforms
Authored by Ralph Ellis
Computers
11th - 12th Grade
Used 35+ times
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11 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which platform?
Snap Ads: advertising campaign, customisable depending on target audience (including by location), goal, publishing schedule and of course budget
Snapchat
YouTube
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which platform?
Lenses: augmented reality 3D enhancements to real world environments.
Snapchat
YouTube
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which platform?
Snap to Store: allows a business to track the number of customers who walk into a store within a week of interacting with an ad, lens or filter.
Snapchat
YouTube
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which platform?
Geo-targeting: Localised ads, geo-targeting users to attract custom.
Snapchat
YouTube
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which platform?
Call to action’: different buttons to encourage user interaction e.g. ‘Book now’, ‘Contact us’, ‘Shop now’, ‘Sign up’ etc.
Snapchat
YouTube
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which platform?
Insights: Free analytics tool to enable demographic analysis of users who engage with content.
Snapchat
YouTube
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which platform?
Hashtags: can create own as well as use trending ones. All users see trending content on their feed. Potential to generate viral content.
Snapchat
YouTube
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