R081 Research methods

What is an example of secondary research?

• Focus Group
• Observation
• Newspaper
• Questionnaire

What is secondary data?

• Where you physically collect the data yourself

• You gather information from an elsewhere to help with your research

• Getting data with numbers

• When colors are used on the resulting graphs and charts.

One of the advantages of secondary data is that:

• it is always 100% accurate as the firm does the research

• it is usually up-to-date

• it is often cheap as the research has been done by others

• it will not be available to rival businesses

Which of the following best defines primary market research?

• It is data collection that always produces quantitative data

• It uses information that has already been collected

• It is also known as desk research

• It gathers original data by contacting consumers directly

Which of the following is an example of secondary data collection?

• A traffic count to see how many vehicles passed by a shop

• A postal questionnaire researching into consumer tastes

• A newspaper report on the sales figures of a rival's product

the information is obtained second hand where somebody else has created the data...

• Secondary Source

• Primary Source

Primary research examples...

• Magazine Article

• News Broadcast

• Surveys

• Meetings or Discussions

• Internet Web Page

Secondary research examples...

• Magazine Article

• News Broadcast

• Surveys

• Meetings or Discussions

• Internet Web Page

Why is market research important in pre-production?

• Money is not wasted producing something that nobody will be interested in

• You get to find out exactly what your audience wants

• You can see what other similar products are available

• All of these

__________ research is whereby research is carried out for the first time, by the research themselves.