MAKRETING 5 - FINAL EXAM

MAKRETING 5 - FINAL EXAM

3rd Grade

11 Qs

quiz-placeholder

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MAKRETING 5 - FINAL EXAM

MAKRETING 5 - FINAL EXAM

Assessment

Quiz

Business

3rd Grade

Hard

Created by

KCES LAURENCE ESPE

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11 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Marketers must know their target market to make their messages clear and understandable.

Receiver/comprehension

Channel/presentation

Message/yielding

Source/attention

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which media will increase presentation?

Receiver/comprehension

Channel/presentation

Message/yielding

Source/attention

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What type of message will create favorable attitudes or feelings?

Channel/presentation

Message/yielding

Receiver/comprehension

Source/attention

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who will be effective in getting consumers’ attention?

Source/attention

Message/yielding

Channel/presentation

Receiver/comprehension

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

is a spokesperson who delivers a message and/or demonstrates a product or service?

direct source

indirect source

source

receiver

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

is the extent to which the recipient sees the source as having relevant knowledge, skill, or experience and trusts the source to give unbiased, objective information?

Credibility

Message presentation

Attention

Comprehension

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

which encompasses similarity, familiarity, and likability?

attractiveness

identification

sleeper effect

internalization

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